The family of the legendary political activist and former president of South America, Nelson Mandela, is teaming up with Michael Sugar’s Sugar23 and ad agency DMA United to launch Mandela Media, in his honor.
Sugar23 and DMA will be responsible for content development (both long-form and short-form), production, branding, and initiatives pertaining to creative business development, per The Wrap.
“Nelson Mandela is an international icon who dedicated his life to changing laws and minds,” Sugar, founder, and CEO of Sugar23 said. “We are honored to partner with Mandela Media alongside Nelson’s family and carry on his legacy, inspiring a new generation with content that highlights the many causes he steadfastly stood for and the many people he tirelessly fought for.”
Sugar won an Academy Award for best picture in 2016 for “Spotlight.” He has also signed TV and feature deals with Netflix.
Makaziwe Mandela, the daughter of the anti-Apartheid revolutionary, also released a statement on the new partnership:
“My father spent his life fighting for freedom and equality. My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father’s values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture, and entertainment.”
Mandela made headlines across the world after he was unjustly imprisoned for 27 years for fighting apartheid. He later served as President of South Africa from 1994 to 1999 and died in 2013 at age 95 from a prolonged respiratory infection.