Facebook is under fire again after allowing tech companies access to user's private messages and data.

The social media network allowed companies Microsoft, Amazon and Netflix access to users' personal data, which is not something they had copped to when they were raked over the coals earlier this year for violating user's privacy.

According to a report published in the New York Times, "Facebook allowed Microsoft’s Bing search engine to see the names of virtually all Facebook users’ friends without consent, the records show, and gave Netflix and Spotify the ability to read Facebook users’ private messages."

They also "permitted Amazon to obtain users’ names and contact information through their friends, and it let Yahoo view streams of friends’ posts as recently as this summer, despite public statements that it had stopped that type of sharing years earlier."

Steve Satterfield, Facebook's director of privacy and public policy, did not defend the company's wrongdoings, but he instead promised a more trustworthy platform moving forward.

"We know we've got work to do to regain people's trust," Satterfield said in a statement. "Protecting people's information requires stronger teams, better technology, and clearer policies, and that's where we've been focused for most of 2018."

On some level, people expect certain data to be exploited on social media platforms. However, allowing companies to view private messages is a huge breach of trust. There are now blocs calling for users to boycott the popular social media platform once and for all.

Has the trust been forever lost?